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Technology

4 min read

Why Going Digital Matters: My Thoughts and Advice

This blog is my personal opinion only. I’m not promoting any platforms or products — just sharing my ideas and observations.Today, the world is changing rapidly, and traditional methods of working with information are being replaced by digital technologies such as artificial intelligence (AI) and cloud storage. However, despite the availability of these tools, many people still use outdated methods, such as storing receipts in paper form or on physical media.

My main message: digitalization is not only a trend, but also a necessity. It is convenient, reliable and saves time. Below, I will share my thoughts on why and how to make the transition to a digital format most effective.

Why You Should Move Away from Physical Media

Traditional methods of storing information — whether paper documents or files on a hard drive — have their limitations:

Vulnerability of physical media: Hard drives and flash drives can fail, get lost or simply become obsolete. Recovering data from such media often costs a lot of money, and no one guarantees success.
Inconvenient access: If you store documents on a physical medium, you can only access them from a specific device. This limits your mobility and creates difficulties when you need quick access.
The problem of systematization: Many people do not pay attention to organizing their files. The result is chaos, when business documents are mixed with personal ones, and the names of folders or files mean nothing after a year.

The Benefits of Cloud Storage

For myself, I chose to store all the necessary information in the cloud. Why does this solution seem optimal to me?

Access from anywhere in the world: You can open the file you need from your phone, computer or tablet, wherever you are.
Reliability: Cloud platforms provide data backup. Even if one server fails, your files will be available on other servers.
Saves space and time: You no longer need to buy additional devices for storing data, figure out how to connect them or worry about their safety.

Of course, I don’t store data that requires maximum confidentiality in the cloud, such as passport scans. But for copies of receipts, contracts, certificates and other documents, cloud storage is ideal.

How Artificial Intelligence Can Help You Stay Organized

Artificial intelligence has also become an important part of how I work with digital data. It has become something like a personal assistant for me, which helps:

Organize files: Sometimes the name of a folder seems clear at the time of creation, but after a year you can forget what it means. AI helps give folders clear and logical names that are easy to interpret even after a while.
Organize documents: Artificial intelligence helps automatically sort files into categories, whether they are family documents, business records or just personal notes.

I like to think of AI as a secretary who is available 24/7. Yes, you have to pay for such tools (usually about $30–40 per month), but they are worth the money. They save not only time, but also nerves.

Tips for Organizing Your Digital Files Effectively

Create folders with understandable names. For example, instead of “Documents”, it is better to write “Rent_2025” or “Business_contracts”.
Separate personal and work files. Do not store family photos together with reports.
Review your folder structure regularly — some things may become outdated, others may need updating.
Use artificial intelligence or automated sorting tools to minimize the human factor.

Conclusion: Start Your Digital Transformation Today

We live in the era of digital transformation. Cloud technologies and artificial intelligence are not just buzzwords, but real tools that make our lives easier. They do not replace us, but they become excellent assistants. The main thing is to learn how to use them correctly.

The transition to a digital format and proper data organization takes time and effort, but this is an investment that will pay off a hundredfold. And if you have not started yet, now is the time.

by Biotech Insight Solutions

Marketing

4 min read

Losing Touch: Why Big Companies Lose Focus on Their Customers

When startups are just starting out, their main goal is to attract customers and create a unique experience to stand out in the competition.
Young companies build flexible service systems, respond to requests and do everything possible to make customers feel heard.
As businesses expand and achieve greater success, they often seem to drift away from the personal connection that forms the essence of quality customer service.
This drift often explains why big companies lose customers despite their massive scale and success.
What causes this evolution?

Amazon: The Path from Startup to Giant

The example of Amazon shows this transformation. Founder Jeff Bezos repeatedly emphasized the importance of feedback,
personally reading customer complaints and implementing changes. Today, Amazon is a multi-billion dollar giant,
and the company’s customer service, to put it mildly, is far from perfect.

Try contacting Amazon technical support – it can turn into a real quest. Automatic response systems that often give irrelevant answers, the inability to talk to a person, redirects in endless chatbots. There is a feeling that customer service is no longer a company priority. This may be due to the belief that a huge customer base (millions of users) provides stable income, even if some customers leave. For example, the loss of 100-200 thousand customers with a base of 10 million is barely noticeable for financial indicators. But is this correct from the point of view of long-term strategy?

The Stagnation Phase: Why Do Companies Stop?

When a startup turns into a corporation, priorities shift. Instead of investing in service quality, the focus goes to scaling and cost optimization. This often leads to outsourcing technical support to countries with cheap labor, where the quality of service is noticeably reduced.

Another problem is managing a huge number of customers. Company leaders, once satiated with success, can go into the “autopilot” phase, believing that the business is already working like a well-oiled machine. But this method weakens customer trust and can cause serious harm to a company’s reputation.

Solution: Artificial Intelligence as a New Standard

One way to solve the problem of large-scale and high-quality service is to use artificial intelligence (AI). Despite the fears associated with the introduction of AI, it can be a salvation. Modern algorithms are capable of not only automating routine processes, but also providing a more personalized and accurate approach to each client.

For example, AI can analyze customer requests, predict their needs and provide answers that are relevant and timely. This will significantly reduce the burden on human resources and avoid problems associated with outsourcing.

Why You Shouldn’t Be Afraid of AI

Fears that AI will replace people are actually groundless. Yes, some professions, such as a technical support operator, may become a thing of the past. But this will open up new opportunities for people. Freed from routine work, humanity will be able to direct its efforts to education and development.

History has repeatedly shown that technological revolutions stimulate the development of society. The transition from horses to cars, from manual labor to automated production – each time it led to the emergence of new professions and skills. Artificial intelligence is not a threat, but an opportunity to raise the level of education and develop human potential.

by Biotech Insight Solutions

Technology

3 min read

How DNA Could Replace Hard Drives

Today, hard drives and flash drives are the primary means of storing data. However, in terms of power consumption, longevity, and storage density, these technologies are limited. This, however, could change in the near future. Researchers have focused on DNA as an alternative to silicon-based media. DNA offers a greater density of information storage and is also more tolerant to environmental changes. Technologies that use DNA for data storage have already shown promise, but conventional approaches require DNA synthesis, which increases costs and slows down recording speeds.

The study published in Nature presents a new approach to storing data on DNA. Researchers from the USA and China developed a method that records data without the need for synthesis, using existing nucleic acids and epigenetic modifications as bits of information. This new method combines parallel recording of epigenetic bits (epi-bits) with DNA self-assembly and enzymatic methylation, where modifications such as cytosine methylation act as information bits. These modifications are applied to pre-prepared DNA templates, enabling the creation of a molecular “typewriter.” This makes it a promising solution for mass data storage.

The researchers created a system that allows such marks to be “stamped” onto DNA in large quantities. For example, using this technology, they recorded more than 275,000 bits of data — about 34,000 words of text, with 350 bits per reaction. And this is by using just five DNA templates and a set of 700 “stamps” (or epigenetic bits). The data is read using nanopore sequencing technology, which functions similarly to scanning a book’s pages to determine the precise location and meaning of the markings. Special algorithms have been developed to distinguish up to 240 modification patterns in a single read. This allows for swift and accurate reconstruction of the stored data. An important achievement is that the system can be used by people without specialized laboratory experience, emphasizing the potential for widespread use.

Imagine that you have books with blank pages on your bookcase. You “print” the needed information rapidly by using special stamps with letters and symbols, rather than writing the text by hand on each page. The marks on the DNA serve as letter stamps in this investigation, while the DNA itself serves as a bookshelf. These markers, which are epigenetic changes like methylation, function as “bits” of information, or 1s and 0s.

This technology provides a novel method of data storage that benefits from parallelism, stability, and scalability. Not only does this make data collection and interpretation more efficient, but it can also be used by those without specialized laboratory equipment. This opens up the possibility of wider use and possible incorporation into everyday activities.

Reference:
Zhang, C., Wu, R., Sun, F. et al. Parallel molecular data storage by printing epigenetic bits on DNA. Nature 634, 824–832 (2024). https://doi.org/10.1038/s41586-024-08040-5

by Biotech Insight Solutions